If your Broker advises Earth Tones maybe it is time for a new Broker

In all seriousness, there is absolutely nothing wrong with earth tones and neutral colors when preparing a residence for sale. Yes I do believe one’s personal tastes and color choices may be challenged by prospective buyers. While I always advise “it’s just paint”, color and the perceived work involved to change can cloud a prospective buyer’s judgment.

However I am seeing more and more houses staged (which I have always been an advocate of as one is truly presenting a lifestyle advertisement and not just four walls). In addition I am always amused with headlines such as “Subway Tile is Out” just begging for one to open the article to find out what’s truly in. And by the way in my humble opinion Subway Tile in white is truly timeless as has been in existence for 100+ years and the gloss sheen always presents a clean and simple presentation, just remember the tight grout line.

Again I am not against earth tones and neutral colors including one color us brokers reference often; “Realtor White” which has been known to cover over many issues.

So what are the Color Trends for 2018 and how can you the home seller use them?

  • Darker is Dominating: It could be houses are larger or we are feeling more secure, darker colors seem to be the trend. Paint experts are encouraging bolder choices with darker hues. Setting the tone, PPG Paints was one of the first to release their new “it” shade for the year with Black Flame, a color described as a rebirth of classic black with deep tones of indigo. On a personal note I am in the process of updating a kitchen and we are actually painting one wall with Chalk Board Paint which allows us to use the wall as a true chalk board! Yes we will finally rid ourselves of the note pad on the refrigerator which really looks ridiculous on a Subzero with the glass doors.
  • Metallics are the new neutrals: Also predicted to be popular in 2018 is Pantone’s Intricacy Palette, which features neutral metallics with accents of dramatic red and yellow. This particular look is especially suited for accessorizing otherwise traditional spaces. I have witnessed such use in entry foyer’s and secondary rooms with coordinating accent pieces i.e. pillows, frames and so forth. Guess what? It works and makes a memorable impression without being shocking. As inventory begins to climb, making your residence stand-out against the competition may be beneficial especially if you are within a planned community/subdivision.
  • Intense color lovers: Embodying a contemporary spirit, Sherwin-Williams has released three bright color palettes for the year: Unity, Connectivity and Sincerity. From social media to technology, each is inspired by the qualities of modern culture. Yes you too will now have an Instagram worthy residence (or at least eye-candy for prospective buyers).

The question is how to put this all together. I am a firm believer some have an eye for design, either born with or trained, I am not one of them. Granted I understand good design when I see it and can opine on what sells and what may be challenging yet I know someone will comment how do I make the components mentioned above work in my own home.

  • Use the 60-30-10 rule.The idea behind this timeless decorating tip is to incorporate your primary color into 60 percent of the room. Your secondary color will take up 30 percent, and your accent color 10.
  • Vary one color throughout.To create a relaxing vibe, go monochromatic and let your main, secondary and accent colors be varying shades of the same hue.
  • Find what feels right.If a formula of 30-30-20-20 works better for you, go ahead and break the rules. Just remember to take note of the color balance in your room.

Finally I cannot stress enough the following:

1) Test a small area before purchasing gallons and gallons of paint.

2) Let it dry before you decide if it works or not.

3) View during different hours of the day and evening and consider different light bulbs as cool and warm, incandescent, CFL, LED can drastically influence color perception.

4) Prepare properly before painting; Kilz is a homeowners best friend for primer as is blue painters tape.

5) It’s only paint, its not structural, can easily be changed.

As a broker I can usually opine as I take into account the architectural design (I still remember a postmodern house’ interior painted in colors of a Southwestern Discotheque circa 1985, new owners repainted before moving in and secured a $15,000 concession), regional tastes and so forth. Concerning top-tier listings I will usually bring along an experienced interior designer or color specialist and let them offer opinions as I have many peers from graduate school in my Rolodex. Again, it’s only paint.

 

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